How Video Marketing Can Increase Your Search Engine Ranking

If you’re serious about bringing traffic to your site via the search engines, then you seriously should consider video marketing.

Why? Because while SEO still brings most of the traffic to a site, social media and video sites (such as YouTube) increasingly are showing some traffic muscle.

In addition, video on a website often is viewed much more than content is read (SEO news sources are reporting that 67 percent of a website’s visitors will choose video over text), so put together a video of you explaining your services, announcing a new product or offering, demonstrate how to use or build your product.

You also don’t necessarily need to have the typical video of people talking and moving. You can put together a live and talking video from one of your articles or blog posts (ArticleVideoRobot.com is a leading site to do this for you).

Creating videos and placing them on your site (as well as on YouTube), promotes you as a leader in your field.

Placing video on your site/YouTube also helps your site in search engine rankings. The search engines at Google and Yahoo! now perform what is called “universal search,” which means that anything — text, video, etc. — will come up in search engine results depending on how well it’s optimized. Video, therefore, can rank higher than text.

In addition, video easily can become viral. Post links to your video in your tweets and Facebook posts and viewers could then send links to their followers and friends.

Video won’t replace optimized text, of course. You’ll still need to create engaging, informative content on your site’s pages that’s of real value to your target audience.

But use video wisely and it can be a truly great addition to your rankings arsenal.

If you’d like to produce one or more videos for your website, contact GoiMarketing.com. We can create affordable videos that will engage and inform your site’s visitors about your products and services, videos that will help bring more visitors to your site. Contact us today.

 

How Video Can Help Market Your Business

If you’re not using videos to market your business, you’re losing out on a great way to create some incredible results for your company. What’s more, video marketing is relatively inexpensive and provides a terrific return on your investment (ROI).

Rather than have your potential buyers read about your products or services benefits, why not have them see them?  Video tape a session that explains how your products work and the benefits they bring to a customer. Sit in front of the video camera yourself and explain your services, perhaps even have some happy customers testify to how your service helped them. Marketers are reporting that videos receive a better buying response than text. Be sure to include a Purchase Now button somewhere near the video so that your visitors can turn into buyers quickly and easily.

You know you’ve done it yourself: a friend sends you a link to a video on YouTube with a note that “you must watch this!” You can “go viral” too. Place your video on your own site, but also upload it on to YouTube and other video sharing sites. Create an entertaining piece and just watch it be sent to hundreds, thousands, perhaps even millions of people. Regardless of how many see it, any video you post to YouTube has a great chance of being viewed by many people – people who could soon become your customers.

Are you a service provider? Have you ever given a speech in front of a group or held a seminar that taught attendees something? Be sure to videotape and be sure to place it on your website. Seeing you standing on a stage in front of others instantly brands you as the expert in your field.

On-site Videos

You can now see real live people walking on screens of certain websites. People engage visitors. By having the human element on your site, you can connect with your prospects at a deeper level and relate to them better. One site that offers on site videos is onsitevideos.com

Video Streaming Sites

Video streaming sites have become the biggest marketing tool in internet history. You can now upload videos for free without having to worry about storage space of bandwidth. The social element of these sites allows viewers to post comments, video responses and create discussions and share videos. The Web 2.0 era has allowed the spread of information, videos and value to achieve levels of growth faster than before.

In summary, these video marketing trends have enormous potential in growing businesses and it is important for us to stay on top of the trends so that we can capitalize on these new findings in the internet marketing industry.

Videos Gain Power in 2009-2010

Google has decided to put more power into videos. Rather optimized videos on websites will provide Google positioning, yahoo video a more important roll than ever before. We are going back to our customers and working to add videos to the home page and other pages of their websites.

Some people in the Internet marketing world believe that those sites without videos will DRASTICALLY drop in the rankings in 2009 unless they act right away. Search Engine Optimized and search-able videos on your website are another key to success online.

How do you create a video? Hire a Hollywood producer and crew? Too much work to take on? Not at all! You can dress up and shoot yourself with a digital movie camera, optimize the playback and add it to your website. A good idea is to us a separate microphone so that the sound is of better quality than just using the camera.

Camera shy? You can just take a few stills of your business or services and create a flash flip book that tells a story. These will ‘check the box’ that Google wants checked and it’s easy and inexpensive. We also offer this affordable service if you are not a do it yourself-er.

Viral Videos can also be launched on dozens of websites like YouTube.com. These stand alone videos can be highly ranked as well and offer another position for your company at the top of search engines!

Optimized Business Videos, Marketing with Short Online Videos

Marketing with Videos – YouTube Can Bring YOU Customers

You, too, can market your business via YouTube and other video portals.

Perhaps you’ve taken a short video with your cell phone’s video software of your baby’s first steps or your husband driving his new car, uploaded it to YouTube.com or Yahoo Video and then sent the link via e-mail to your family and friends.

And perhaps those friends and family members sent that link on to others. Soon enough you’ve noticed several hundred people have viewed your “home” video. (Go ahead, admit it – you check your little production’s hits stats….)

Now think of having a video about your services or products professionally done – and optimized for the keywords your potential customers use when searching for your products and/or services – and posted to the video portals with links back to your website.

Can you imagine the possibilities?

Here at GOiMarketing, we sure can!

A video can – and more than likely will – brand you as an expert, generate solid leads and build great, long term relationships with customers past, present and future. It’s a great marketing and sales tool adjunct to your print/text search engine optimization and search engine marketing efforts, especially for those visitors who are visually oriented– some folks just respond more favorably to visuals.

And videos tend to catch the eye of everyone – even diehard “readers.” Place a video on your website and you’ll help your visitors stick around longer to view your site’s offerings and products. Video is still different enough and “new” enough to pique – and capture – your visitors’ interest.

In addition to posting your video to the video sites, you can embed it into your electronic newsletters and business e-mails. Place your video on your website as well as your blog. Visit online forums your customers frequent and – when appropriate – place links back to your video in any threads you may start or comments you might leave (a link to it in your signature line is the etiquette to follow).

Here at GOiMarketing.com, we can create a video for you starting at $499. The price includes video design, creation and submission to sites such as YouTube.com, Google Video, Yahoo! Video and more. Hosting and maintenance are just $20 a month.

The video we create for you could be an animation (such as this example on our website; be sure to scroll down the page) or even a mini “infomercial,” where we could show how your product works or how your product or service solved a customer’s problem or made that customer’s life better.

You may have your own ideas about a video – or two or three or more – for your service, products and business. We’d love to listen; contact us via our website or call us at 1-866-736-1232 for a free consultation.