Should You Link to other sites from Your Website or Blog?

Two Schools of Thought: Let’s look at them.

Linking Out to Sites is Bad!
1. It will empty our bucket of Google juice on other people’s sites.
2. Not linking out keeps users on your site, which is good.
3. Not linking out doesn’t give your SEO Juice power away to another site.
4. Not linking out helps to maintain a good ranking, not hurting it.
5. Not linking keeps your users on your site and not the competitions.
Linking out is Good! (Must link to Good* pages.)
1. Gives your users more valuable info, they will like that.
2. Google will read the links and see that the links are appropriate for your page content and will help your users.
3. Great for meeting other companies we want to work with/link to by passing a .5 link juice to them for free. They may link back, Tweet or post your link, which will give you more page power, PR, and links back to you.
4. Might help your ranking for your main product/service on the page if they are appropriate links. (Don’t use links with your product name, or description on the link!)
5. Will add contextual signals that help connect the referring site and the receiving site.
Guess what? Both of these schools of thought can be considered correct. You need to decide what camp you want to live in. Our opinion at GoMarketing is it is best to reach out and touch someone, even if they don’t touch you back (metaphorically of course!). Linking to high quality, informative, authoritative sites will help your users, right? Well then, let’s do that. Let’s start the conversation that could lead to a sharing of knowledge and possibly a sharing of sales and exposure.
Tip: To avoid Google possibly thinking you are part of a traffic scam or such non-niceties, simply add this html code to every link: rel=”nofollow” This code tells Google not to consider that link as a vote in that site’s content. This way there is no way for Google to see you as an influence seller, possibly for money, for that linked site.
*Good Links are:
1. Links that will help your users.
2. Links to highly ranked sites.
3. Links to authoritative sites.
4. Links you do not pay for.
5. Links that have text that matches the destination, not your product.

Richard Uzelac

GOiMarketing Selected by Google to be Official Google Partners


GOiMarketing Selected by Google to be Official Google Partners
THOUSAND OAKS, CA- GOiMarketing Inc, a leading internet advertising and marketing company, has been selected by Google to be an official “Google Partner” to better serve their Clients worldwide.
President of GOiMarketing Inc., Richard Uzelac is excited to be working ever closer with Google to provide the best possible results for their clientele.  “Google is   the world leader in online search”, said GOiMarketing CEO Richard Uzelac. “Ever since meeting with directly with Google’s second tier management staff at Domainfest 2010 in Santa Monica, GOiMarketing has forged an every stronger bond with Google, this is the next step in this relationship.”
To Quote Google: “GooglePartners are online marketing companies, trusted by Google. The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Googlebest practices. You know your business—Google Partners know the web.”
GOiMarketing’s Richard Uzelac added, “Meeting those guys at Domainfest one on one way back in 2010 was an eye-opener for us. Here we were with essentially a room full of Billionaires, yet they were as down to earth and plain speaking as you could get. The message was simple, create good content that users will find useful in their search and Google will rank you well. In other words, content is King. We heard the message and the results have been wonderful. Being selected as a Google Partner shows we learned the lesson and incorporated their best practices to the benefit of our Clients.”
About GOiMarketing
Over the past nine years, GOiMarketing has constantly endeavored to understand the internet marketing landscapes as it changes practically daily. They offer Online Advertising, Internet Optimization, Social Media Optimization, E-Commerce solutions, Website Design and Development, and a host of services to provide our Clients with the best programs to meet their goals.
For more information about online marketing and advertising benefits please contact GOiMarketing at: 1-866-736-1232

GOiMarketing Inc. Announces International Division


GOiMarketing, a Thousand Oaks, CA marketing corporation announced that it will be opening an international sales division to service Europe, and eventually South America.
CEO Richard Uzelac will be visiting Spain and France to meet prospective clients who will be launching products in United States in 2014.  
“We’ve worked with Companies in Germany, Spain, China and Italy but we’ve never actively pursued those markets. Our success with those companies and our great relationships with them dictate we open an overseas branch to service those markets,” said Richard Uzelac, CEO of GOiMarketing.  “Several of our other Clients, while based and focused on the American market, have substantial international interests. Their requests that we support their international interests such as TUI Spain, AML Global and Dover Corporation,” Uzelac added.
GOiMarketing will utilize its international marketing experience to help these clients bridge the international gap and generate revenue worldwide. In addition GOiMarketing will work with European and South American Clients for increased brand exposure and revenue growth in their home markets.
About GOiMarketing 
Over the past eight years, GOiMarketing has constantly endeavored to understand the internet marketing landscapes as it changes practically daily. They offer Online Advertising, Internet Optimization, Social Media Optimization, E-Commerce solutions, Website design and development, International Market consulting and a host of services to encompass a successful online marketing site. For more information about online marketing and e-commerce benefits, please contact GOiMarketing at 1-866-736-1232.

GOiMarketing Announces Move to Thousand Oaks!

After 5 years here in Westlake Village, we are very excited to announce our move to Thousand Oaks! We will still offer the same great service, just somewhere else on the map :) Operation at the new office starts September 3rd.

Our new address is…

324 Hillcrest Dr. Suite 190
Thousand Oaks, CA 91360

www.goimarketing.com

5 Internet Marketing Ideas Anyone Can Use

In a landscape full of such broad possibility, how can you decide what internet marketing strategies are best for you?

Courtesy of BrandBuildSell.com
When you have a website, it’s easy to feel confused and overwhelmed at the countless choices available. While there is no guarunteed forumula, there are ways to ensure greater success and more traffic. Here are 5 tips to get you started:






            1.      Specific Visuals

Adding picture or images that are relevant to your website can give your website more exposure and a more engaging layout. It also gives you the possibility of generating even more traffic through Google. Try  using captions with your images to generate the right kind of traffic.
2.      Keep Your Content Updated
Keeping your content updated keeps your information relevant and appeals to search engines as well as your audiences. The more applicable your content is to your readers the more likely they will plan to come back and reread more engaging content. A blog is a terrific way to provide consistent and trending information.
3.      Keeping Up Appearances
Updating your banner or header with a specific design will ensure that you are branded effectively. The more personalized you are with your designs the more recognizable you become to potential customers. Don’t be afraid to step out of the box with this.
4.    Create and Maintain a Newsletter
Keeping a newsletter ensures that you are keeping your potential customers on a consistent information stream. Even if they don’t necessarily need the information you are sending to them, they are being reminded about your company and its products and services for when they do need them. Whether you choose to send this electronically or through the mail, make certain that you are keeping a schedule of all of your send-outs to stay relevant and fresh.
  
      5.      Get Feedback Wherever You Can
Providing a questions and concerns page on your website will ensure that you will always make the necessary adjustments to properly suit your customers. This saves a lot of time when the very people you are marketing to point out what they would like to see you do. Customers are typically more satisfied with this option as well because they feel as if their voice is heard. You can employ this strategy as well with beta testing a new product/service to ensure you are maximizing its benefits.
 For more information for your online marketing needs please contact GoiMarketing at 866-736-1232.

The Penguin Paradigm: What Google’s New Algorithm Could Mean for Your Business

There has been a lot of buzz about Google’s latest change to its website ranking system. Although Google makes frequent minor changes to its algorithms, every so often a major change comes along that shakes up ranking results. Since released in April, the Penguin algorithm has caused various websites to shift in rankings . This is primarily due to the fact that Google is cracking down on different SEO tactics like web spam filters, keyword stuffing , unnatural links, and content spinning. Google aims to eliminate sites from artificially earning high rankings.





Any ranking changes seen from Penguin simply mean that Google now weighs areas of the website differently. At its core, the Penguin algorithm aims to eliminate web-spam and over-optimization. Sites that use black-hat SEO tactics will be penalized while sites with genuine content will be rewarded.

So how can you adjust to the different Google landscape?

Strike the Perfect Keyword Balance

Finding the perfect equilibrium of keywords is essential to ensure a good standing with Google. Post too few keywords and you risk not being found; post too many and you are at risk for being flagged. An oversaturation of keywords will not only appear unnatural to your readers, but it will be flagged by Google as being over-optimized. Keep in mind that it is more important to write the keywords for the reader than to simply boost SEO.

Use Good Quality Links

It is now more important than ever to use good quality third-party links. One good strategy is using brand name links rather than keyword links; this includes accurate URLS as well. Not everyone will make the decision to use the same anchor text to link to your site. If your keyword is “yellow daisies,” try to get links with text like “daisies that are yellow,” “daisies” and “a variety of color of daisies.” Finally, utilizing non-descriptive links such as “click here” are excellent strategies for keeping your profile optimized and looking natural.

Good Content Can Never Hurt You



One of the most effective ways to appeal to the new algorithm is to feed it current, relevant content. This can be done through weekly blog updates and monthly press releases. Good content will appeal to Google as well as readers that will add traffic to your site.


Know what to Avoid

Since Penguin is basically Google’s way to keep web spam in check and encourage sites to play by the rules, avoiding these tactics will help bypass Penguin:

–Content spinning: Copying an article, changing around a few words, and then publishing it as an original. Take more time to invest in rewriting your articles to ensure authentic content.

 –Cloaking: Manufacturing various versions of your website to search engines solely for the purpose of improving rankings.

Did Penguin affect your business? Let us know in the comments below
For inquires regarding Search Engine Optimization please give us a call at GoiMarketing (866) 736-1232

Why Mobile Marketing Matters

A few months ago we added a post about Google+ and the “search plus your world” function and how it will play into local marketing.  As Google + is still rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly with marketing to people on the go. In fact, Microsoft has revealed that mobile internet usage will overtake desktop internet usage by 2014 and over 50% of today’s local internet searches are done from a mobile device.  Let’s take a moment to examine the featured infographic (courtesy of Digitialbuzz blog) and consider the importance of boosting a mobile presence…

A few months ago we added a post about Google+ and the “search plus your world” function and how it will play into local marketing.  As Google + is still rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly with marketing to people on the go. In fact, Microsoft has revealed that mobile internet usage will overtake desktop internet usage by 2014 and over 50% of today’s local internet searches are done from a mobile device.  Let’s take a moment to examine the featured infographic (courtesy of Digitialbuzz blog) and consider the importance of boosting a mobile presence…

From loyalty programs to mobilized web sites, mobile marketing works anytime, anywhere.  The possibilities are endless when you integrate mobile marketing to tap into a relevant customer area, this includes…

-increasing sales and loyalty

-feature paperless coupons and contests

-creating long term customer and engage crowds

-create buzz with customized SMS text loyalty campaigns

Successful mobile marketing requires that sites are designed for the small screen with the desires of the user in mind. By harnessing the ability to capture your visitors’ name and information (with their approval), visitors can turn into customers. Mobile features can then link to the community of social media sites such as LinkedIn, Twitter, and Facebook, building a community and strengthening the possibility for your business. Now is the time to make the most of your mobile marketing initiatives!

For help with mobile website marketing, please give us a call at (866) 736-1232.