How to Find an SEO Company You Won’t Want to "Divorce"

We are only somewhat joking when we say that choosing an SEO company is just about as important as choosing your spouse. After all, like a husband or wife, your website will be around you pretty much 24/7. Like a spouse, it can help you accomplish your goals and dreams — or not.

So how do you go about finding the right SEO company for your needs? Below are some tips:

You’ll want to speak with several SEO companies before choosing one, of course. Don’t be afraid of looking at companies physically located hundreds or even thousands of miles away from your own location. Many SEO companies can and do create terrific sites and bring clients awesome traffic without ever having to meet face-to-face. If you prefer being able to see the people who are working on your site, that’s fine, too. However you feel most comfortable is the best way to go.

We do want to steer you clear of SEO companies who claim they can get your site search term “on the first page of Google in two weeks! For just $300!”

Yes, they may be able to do so. They very well could get your site to pop up first on Google. But these questions also pop up: Are people clicking on the top ranked link to your site? If so, are they staying or do they leave immediately? More importantly, do they buy from you?

You see, having your site rank first on Google is nice, but it does you no good if your appearance there doesn’t get you traffic and new business.

Frankly, a good SEO company charges at least $2K or $3K minimum to create/revamp and optimize your site. The costs can go higher depending on how much optimization the company performs and how well they create a site that gets you what is known as “sticky traffic” (people who click on the link and then stay on your site, exploring what you have to offer), and how well the site converts visitors into buyers.

In addition, done well, optimization actually usually can take a few months before you’ll see results. Steer clear of SEO firms that claim they can shoot you to the top Google in a matter of days (it is possible to do so, but usually must be accomplished using unethical SEO strategies).

So do your due diligence. Don’t’ go with the cheapest SEO company. Ask for references (and call those references). Ask tons of questions of the references. Do the same with the SEO companies.

After all, you want a website you can live with for a long, long, long time!

 

How an SEO Company Works to "Optimize" Your Business Marketing

We’ve talked again and again about how a good SEO company can help your company’s website appear at the top of search engine results when the people who are looking for the products or services you provide perform a search.

Yet there’s more to optimizing your site with good keywords before your SEO company can even hope to sit back and bask in the gratitude you’ll undoubtedly bestow on it once the traffic — and new customers — start coming to your website.

Here are just a few things a good SEO company also will do as it optimizes your site:

Optimizing your site is just one part of marketing your business. It needs to fit within all of your marketing efforts. Actually, your website could lead the marketing of your business, but optimizing a website is just one part of the process.

Some of the things your SEO company will do for you include (but are not limited to) creating content, building links to your site from other sites, researching keywords, social media marketing and more.

Your SEO company will want to understand your marketing and business goals and objectives. You should be as honest and as frank with the company as possible so that it will take your online marketing in the direction you wish.

Of course, you could optimize your site yourself, but chances are you are no SEO expert. Instead, you know the ins and outs of real estate, law, podiatric medicine, accounting, or creating and serving people delicious food, and so on. Any site you create and optimization you attempt will take hours away from you doing what you do best and, at worst, could result in ineffectual marketing/optimization for all of your efforts.

Instead, we naturally recommend that you hire GoiMarketing.com to optimize and market your website. We are SEO professionals and have the expertise you need to get your website found at the top of the search engine results.

Look at this way: Would you want us to take over your restaurant and cook the food you serve customers? Would you want us to buy or sell your home? Would you want us to perform surgery on your foot? We didn’t’ think so and we don’t think you should perform your own SEO.

Call us today. We look forward to being of service.

 

Different Ways the Internet Can Help You Easily and Effectively Market Your Business

The Internet has really become a godsend for the small business owner. Let us count the ways:

1) Search engine optimization (SEO) techniques provide businesses the opportunity to bring extremely targeted prospects to their website. Optimize your site’s content with the keywords that your target audience uses when it searches for the kinds of products or services your firm offers and you’ll find the number of people who find your site rises exponentially.

What’s more, SEO gives you a huge return on your investment. In fact, some SEO techniques can cost you little more than an our of your time, yet bring you customers for months and years to come.

2) An example of this very cost-effective SEO technique is the article. Write an article that’s of interest to your customers, fill it with informative, meaningful content, sprinkle it with the appropriate keywords and then submit it to free article distribution directories such as Ezinearticles.com or GoArticles.com. There are hundreds of these article directors on the Internet. Yet, submit a new article regularly to the directories, with your author’s resource box at article’s end providing readers a link back to your website, and just watch how the number of people who come to your site rises.

What’s more, an article you write today will be working for you for years since it will remain on Web forever and will forever be directing readers back to your site.

3) Blogs, forums and social media sites are additional extremely cost-efficient marketing tools. Craigslist, Facebook, Twitter, Squidoo, all allow you to create meaningful relationships with your prospects as well as your current customers (it’s easier to get a current customer to buy again than it is to get a new customer, after all.

4) Pay-per-click Internet marketing methods also are a way to easily and lucratively (so long as you do it correctly) get instant customers. The methods listed above need not cost you anything but your time, and they can take a few weeks or months until you start seeing results from your efforts. Paid Internet advertising, however, can bring you traffic and customers almost instantly. But it can become very costly very quickly.

10 Simple SEO Tips

Search Engine Optimization (SEO) can be easy if you understand the simple things that can improve your rankings. Here is a list of some of the most important ranking factors for search engines.

1. Inbound links are a Huge Factor
The total number incoming links to your site influences your quest for high rankings on search engines. The links to your site show how important your website is to Google and the rest of the Internet. So the more important your website is, the better your rankings will be. If you have more links than your competition, then you will likely have better rankings on Search Engines.

2. Optimize Single Pages
Try and optimize one page of your site for a certain keyword or search term. Do not optimize the same page for more than one search term. If one page is optimized and highly relevant to one search term than it will rank higher than if one page was optimized for multiple keyword phrases.

3. Links from Quality Websites are Important
Although the amount of incoming links to your website are important, search engines also considers the quality of the websites linking to your website. Links from websites that have unrelated content will not help your search engine rankings as much as links from websites with related and relevant content. A link from a website with many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.

4. Free Links are Good Links
If you pay for a link to your site Google and other search engines may penalize your website. A paid link is not editorial and many webmasters report paid links to the search engines. If your competitors report your paid links, you can end up in the Sandbox.

5. Keep all Your Pages in Mind
Even if a single page of your website will be listed for a single keyword phrase, search engines still consider all pages of your website. When you optimize many pages of your website for different keywords make sure that they are all related to a certain topic. Your website will be considered important to this topic and it will be easier to get high rankings for your keywords.

6. Don’t Quit Exchanging Links
To stay ahead of your competitors you should continue to work link building. If you don’t keep on working on your links, your competitors will pass you in the search engine results eventually.

7. Do Not Duplicate
Search engines do not like duplicate content. They want only one piece of the content and pages that have duplicate content will suffer in the search engine rankings. Unique content is what the search engines crave and will help with your results.

8. Steer Clear from Redirects
Redirects were used by spammers and that is why search engines do not like it.A 301 redirect is the only server side redirect so that search engines see it as a permanent redirect. All other redirects like Javascript redirects do not send the links from the old page to the new page and can even be interpreted as a spamming attempt.

9. Content and Links Together
Your rankings will be better when your website has includes content and incoming links that are optimized for the same topic. A web page optimized for Language Translation and that has many links from other web pages that use the term Language Translation as the link text is much more likely to get a top ranking than a page with just inbound links or the optimized content.

10. Age of your Website
The Age of your website or domain can not be changed. It is what it is. Usually the longer a website has been around the higher it’s ranking will be. If a website has been existence for awhile then search engines will think it is important if it has been around so long.

These are known as “White Hat” methods of SEO that highly influence your website’s rankings in search engines. Stay away from “Black Hat” methods such as Link Farming, Cloaking, Spamming, Hidden Content, etc. because search engines will penalize or possibly ban your website. The purpose of SEO is not to trick the search engines into ranking your site higher. They have become to smart for that. If you do the right things then you will get the best possible rankings on Google and other important search engines.

Your website must have optimized content and high quality backlinks from other websites. Visit GOiMarketing and they can help you achieve your goals.